what report can help you identify opportunities to improve your keywords and ads?
If you are looking to identify new opportunities and improve your keywords, you can start from Search Reports. Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. Search Terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be and most probably will be different than your keyword list.

what report can help you identify opportunities to improve your keywords and ads?

To improve your keywords and help you to identify opportunities for your ads you should focus on the Time segmentation report Auction insights report Search terms report Paid & organic report. Because every user needs a client to increase their …

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